Description

1040% ROI Increase Top 3 Keywords Growth of 96 to 378! Total Keywords Growth of 1k to 5.8k! Traffic Increase of 20%! New Leads Increase of 21%! Community Health Center of Snohomish County is a non-profit provider of primary medical, dental, and pharmacy services. CHC was founded in 1983 to serve the health needs of county residents who face barriers to health care. The Challenge Before working with Fannit, a medical marketing agency, the Community Health Center of Snohomish was lacking a well-designed website that funneled leads properly into their client management software. Additionally, they were not locally optimized for their multiple locations around Snohomish County. The Solution Fannit worked together with the team at CHC to optimize each one of their clinic locations for the local search trends of their target patients. This was a matter of starting with a long research process to identify the best topics and keywords to be ranking for, and engineering a website that was fit around those themes. From there, it was a matter of taking this internet marketing discipline and engaging through a process of both repetition and refinement each month. Defined customer personas for A/B conversion rate testing Improved landing page and fixed site architecture. Utilized Google Analytics to track goals and marketing efforts. Developed a blog mixed with offsite optimization, Press Release promotion, Guest Posting, and Local Directory Optimization Fannit also works with the following medical industries: Hospitals Community Health Centers Orthopedic Surgeons Medical Spas